“To educate the people of Montana about the economic and environmental impacts of noxious weeds while encouraging the public to participate in ecologically based integrated weed management.
In 1994 a statewide independent survey was conducted to gain insight into the public’s awareness and knowledge level of noxious weeds. The survey concluded that without the support of the people of Montana, a statewide education effort would fail, so in 1995 the Noxious Weed Trust Fund Advisory Council decided that there was a need for statewide educational outreach with information about the impacts of noxious weeds on the state.
Mirroring the national public awareness campaign, “Pulling Together against Noxious Weeds” became the motto for the Statewide Noxious Weed Awareness and Education Campaign Task Force in 1998. This campaign brought together stakeholders and unified the message across the state of Montana and the United States. The ‘hands shaking’ logo was indicative of the Statewide Noxious Weed Education & Awareness Campaign until September of 2012 when the campaign was renamed and a new logo was created. The spotted knapweed flower was chosen to appear on the Montana logo because it occurs in all 56 counties and has been a nuisance since it was first reported in Montana in the early 1920’s.
The campaign was also renamed in 2012, the Montana Noxious Weed Education Campaign (MNWEC) and continues to provide informative educational materials, programs and noxious weed outreach to federal, state, county, city, and tribal weed coordinators. The MNWEC also supports the educational outreach efforts of several non-governmental organizations, including the strengthened partnership with the Montana Weed Control Association.