August 21st from 1:00-2:00 pm CT:
Stopping Invasive Species with Behavioral Psychology
Presented by: Ken Donnelly, Beyond Attitude Consulting
Many invasive species pathways include human behavior, like boating, hiking, and camping. Changing people’s behavior can be challenging, as anyone who has ever made a New Year’s resolution knows very well. Just because people think something should be done, doesn’t mean it will get done. Fortunately, the application of behavioral psychology greatly improves traditional communications programs in getting people to adopt the behaviors that interrupt pathways. People attending the webinar will learn how to apply behavioral psychology to nurture the behaviors that stop the spread of invasive species.
The webinar presentation will be up to 45 minutes with an additional 15 minutes for questions. Click here to Register or follow the link below. After registering, you will receive a confirmation email containing information about joining the webinar.
The webinar presenter will be Ken Donnelly. Ken has been applying behavioral psychology to improve sustainability for over 25 years. He has developed behavior change programs in Canada, the USA, the UK and the Caribbean. For almost 10 years, Ken has been focused on disrupting invasive species pathways, working in Canada and the USA. Ken also conducts behavior change workshops and publishes a weekly newsletter providing the most recent tips, techniques and news. Ken is President of Beyond Attitude Consulting.
PlayCleanGo is an education and outreach campaign for outdoor recreationists developed to promote awareness, understanding, and cooperation by providing a clear call to action to be informed, attentive and accountable for stopping the spread of invasive species.
For a complete list of NAISMA’s monthly webinars, click here.
Communications and Program Manager